"It is the largest global effort to reach information and communication technology [ICT] to the people," says Dr. M.S. Swaminathan, Chairman of Mission 2007. Dr. Swaminathan, who heads the Chennai-based M.S. Swaminathan Research Foundation (MSSRF), has rich experience in taking ICT to the rural areas. His Biovillage and Information village projects in Pondicherry have attracted international attention and won several awards.