The Seeing is Believing (SIB) project builds on the Plantwise (PW) programme and provides picture-based advisories (PBA), i.e. remote advice to farmers based on picture-based crop monitoring. Farmers registered in the SIB project send images of affected crops and repeat images of the fields via mobile phone using an app. Plant doctors assess the images and provide plant health advice to farmers by messages on their registered mobile numbers. Farmers are provided with different management options, based on the severity of crop damage. During the third season of the project, 350 farmers from 70 villages in Pudukottai and Thanjavur, were targeted with PBA. 175 farmers received a bundled service of PBA and picture-based insurance (PBI), with insurance pay-outs based on any visible damage in the field images uploaded by the farmers. The other 175 farmers only received PBA. Plant clinics (PC) were run in all the 70 village locations covered under SIB.